03VITO Fryfilter
2023–2024+285% traffic · 2.8% CVR
Sole US technical hire for VITO Fryfilter — owned shop.vitofryfilter.com on Shopify with custom Liquid, HTML/CSS, and JavaScript. Shipped product calculator and quiz flows, SEO-optimized product pages, CDN integrations, and an automated testimonial pipeline that scaled Google reviews from 8 to 40+. Store traffic up 285% YoY with a 2.8% conversion rate; automation still running in production.
- problem
- Premium commercial fryer filtration with a dated US storefront, weak social proof, and poor mobile UX blocking conversions.
- role
- Sole US technical hire; owned Shopify storefront, custom front end, and marketing automation.
- approach
- Shopify rebuild, product calculator/quiz, technical SEO, CDN performance, automated video testimonial capture.
- outcome
- 285% YoY traffic growth, 2.8% conversion, 40+ Google reviews via pipeline still active in production.
ShopifyLiquidJavaScriptSEO
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