Eight years owning product delivery end to end — React, Node, TypeScript, and PostgreSQL in production. Migrations, SEO, APIs, and AI-assisted workflows with outcomes teams can measure.
Product-focused · outcomes-driven · AI-assisted delivery
Kissimmee, FL · Remote (US)
I run Nexrena, my client web studio. This portfolio is for engineering hiring — Nexrena is separate from my job search.
From UI to API to deploy — the same person in standup, in the PR, and when something needs fixing in production. Product-minded full-stack work: thoughtful UX, maintainable APIs, and outcomes you can measure.
React and Next.js front ends with thoughtful UX for B2B buyers and internal users — typed TypeScript, accessible patterns, and interfaces that match how the business actually works.
Forzabuilt · 200+ SKU catalog · 99% Lighthouse desktop
Node.js services, REST integrations, and PostgreSQL schemas designed for maintainability and growth — migrations, sane boundaries, and data models the next engineer can extend.
Nexrena ops platform · CRM, PM, invoicing in daily use
Cursor and AI-assisted engineering in production — client intake flows, content pipelines, and internal tooling. Generated code is reviewed, tested, and owned like any other commit.
VITO testimonial pipeline · Nexrena workflows · faster migrations
Vercel deployments with CDN tuning, release discipline, and Core Web Vitals focus — fast, reliable sites without over-engineering platform complexity.
Forzabuilt 99% Lighthouse · Rugged Red multi-brand launch · headless commerce
Live systems I helped build and still maintain — from catalog migrations and Shopify commerce to multi-brand architecture and the ops platform I run day to day. Nexrena is my client studio; this portfolio is for engineering hiring.
99% Lighthouse · 28 MQLs in 4 mo
Partnered with Forza leadership on a WordPress → Astro rebuild of a 200+ SKU industrial catalog: React islands, layered redirects, Product/FAQ schema, and procurement-focused IA on Vercel. Credited with the best inbound lead in company history.
See details ↓+210% organic · ~2× quote requests
2024–2026 site and SEO program for turnkey vacation-rental furnishings: buyer-type navigation (investors, PMs, developers), structured quote paths, redirect-safe migration, and analytics on high-intent actions.
See details ↓+285% traffic · 2.8% CVR
Sole US technical hire on Shopify — built custom calculator and quiz flows, SEO product pages, CDN integrations, and a testimonial automation pipeline that grew Google reviews from 8 to 40+. Still running in production.
See details ↓CRM · PM · invoicing · APIs
Full-stack platform I built and operate: Next.js UI, Express APIs, PostgreSQL/Prisma for CRM, project management, invoicing, subscriptions, and client delivery workflows — replaces a stack of SaaS tools.
See details ↓Division launch · shared Forza platform
Worked with the Forza team to launch Rugged Red as its own brand — dedicated category routes, headless React on AWS, and shared content/product ops so two brands run on one system.
See details ↓99% Lighthouse · 28 MQLs in 4 mo
Led the WordPress-to-Astro rebuild of ForzaBuilt.com — 200+ SKU B2B adhesives catalog with React islands, layered redirect architecture, structured data, and procurement-focused information architecture. Sustained 99% Lighthouse desktop and 28 qualified inbound leads in the first four months post-launch. Credited with the best single website contact in company history.
+210% organic · ~2× quote requests
Led site architecture and search growth for a turnkey furnishings company serving investors and property managers — buyer-persona navigation, structured quote pathways, redirect-safe migration, and analytics tied to quote requests. Organic traffic up 210% over six months; inbound quote volume nearly doubled.
+285% traffic · 2.8% CVR
Sole US technical hire for VITO Fryfilter — owned shop.vitofryfilter.com on Shopify with custom Liquid, HTML/CSS, and JavaScript. Shipped product calculator and quiz flows, SEO-optimized product pages, CDN integrations, and an automated testimonial pipeline that scaled Google reviews from 8 to 40+. Store traffic up 285% YoY with a 2.8% conversion rate; automation still running in production.
CRM · PM · invoicing · APIs
Built and operate the full-stack platform behind Nexrena — Next.js UI, Express APIs, and PostgreSQL/Prisma for CRM, project management, invoicing, subscription tracking, and REST-integrated client workflows. Single owned system replacing multiple SaaS tools in daily use.
Division launch · shared platform
Architected Rugged Red as Forza's dedicated cleaning product line — separate category routes and customer-facing identity while sharing content ops, routing logic, and deployment with ForzaBuilt. Headless React on AWS with Stripe; scalable multi-brand URL patterns without maintaining two separate stacks.
What managers and teammates have said — real people from my LinkedIn profile.
Randy BakesHead of Marketing · Forza
“You will NOT FIND a Web Developer (including AI bots) with a more positive and stronger 'can do' attitude than Nico. He reported to me for over a year while we built out our new website and upgraded our LinkedIn posts. Nico brought a lot of breadth to the development assignment — knowledgeable and quite current about most user-facing and backend tools and solutions, including AI. He worked remotely for me, and I was ALWAYS able to reach Nico directly. He kept me in the loop on deadlines, and he helped me set realistic deadlines, too. He worked extremely well with our lead graphic designer, our owner, and me. Finally, he gave his best consistently and without drama or attitude. You will be missed, Nico! Best in all your endeavors.”
Recommendation 1 of 3
Sydney SaathoffDigital Media Specialist · Forza
“Nico is extremely easy to work with. He is such a hard worker and will work overtime just to get something done. I had such a blast creating with him. We made such an amazing website together as a team! He is also very kind hearted and patient. I will miss working with him every day.”
Recommendation 2 of 3
Muhammad Tayyab HassanDigital Marketing · VITO Fryfilter
“I highly recommend Nicholas. Working with him has been a pleasure due to his friendly and supportive attitude. Nico is always willing to help with ongoing tasks and provides valuable suggestions and input. His front-end development, design, and digital marketing skills are outstanding, making him a great asset to any team.”
Recommendation 3 of 3
Remote senior full-stack roles on US product teams — own features from UI through API to deploy and stay involved after launch.
React, Next.js, Node.js, TypeScript, PostgreSQL, Vercel · Remote · US-based · EST overlap
Senior full-stack band — happy to discuss after role scope and team fit.
I also run Nexrena, my client web studio — separate from this hiring site.
Hiring for a senior full-stack role? I'd like to hear about your team, what you're building, and whether I'm a good fit.
